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Tag Archive | Sales and Marketing

Social Media Photography Demand

BE IN SOCIAL-MEDIA DEMAND I specialize in High School senior photography, so my marketing advice will often lead to examples of success we’ve had in this aspect of our industry, but many of the concepts are universal. Social Media is certainly a High School Senior and Children Photography game. High School seniors are addicted to […]

Why CNN is winning the Twitter War

While I may not agree with many opinions on CNN,  I will admit I am starting to become a more active viewer of CNN. They caught my attention because they have taken THEIR people to THE people. My praise of CNN is based on their decision to become accessible and engaging. Just type CNN into […]

Selling to High School Seniors part 2

Once the slideshow has ended, the senior & parents are emotionally prepared to make purchasing decisions. The key element to remember about selling via projection, which we’ve been teaching for the past 20 years, is that the clients are set to make a purchase at the HEIGHT of their emotional attachment to these images. While […]

Selling High School Senior Portraits

Going from proofs to projection has to be hard, if it wasn’t, proofs would be as common as darkrooms. But switching over can be more profitable, time saving, and theft preventing than you could ever imagine. I do a senior sale in a 1 hour time slot. My average Senior Sale is High. The time […]

Photographer’s 7 Deadly Sins

1. Pride. In this series of articles I am going to make some connections that are in no way a slight on God, Virtuous Living, or the Study of Sin. I just happened find an unbelievable link between God’s teaching for living a happy and moral life and our having successful businesses. Each Article will […]