When a small business of 7-19 employees and 1025 clients receives a complaint it can turn that company upside-down for a few days.
As I have made clear many times, I am a photographer and it is my primary business. When photography related issues make news I certainly like to comment on them. One major issue that came across my feed today relates to the closing of the ‘Portrait Studios’ within the stores of Sears and Walmart. 2700 […]
The most important element to any business is a palpable desire in the marketplace for its services. Beyond this, there are many things that should be considered prior to either starting a new business or making a major change within an existing endeavor. Planning is the wing man for success. Planning is the game. Talent […]
The best marketing is simply the unbridled enthusiasm of past clients. We call them raving fans.
Had a great conversation with a fellow entrepreneur today. Brand new to a certain aspect of a similar industry, she expressed her frustration with a blown sales call. There’s nothing worse than doing everything right to make that phone ring only for something to go wrong on the line. You can feel it instantly. You’ve […]
Facebook pages can be wonderful sources of interaction between you, your business, and the market you are trying to reach. However, this wonderful and free medium for delivering your brand to the marketplace must be maintained and appreciated for it to be a successful arm of your marketing body. I’ve created and maintained a few […]