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Marketing

Defining a Clear Mission for your Company or Personal Brand

The most important element to any business is a palpable desire in the marketplace for its services. Beyond this, there are many things that should be considered prior to either starting a new business or making a major change within an existing endeavor. Planning is the wing man for success. Planning is the game. Talent […]

Baseball’s Disparity is NOT the Fault of Capitalism.

Baseball’s Disparity is NOT the Fault of Capitalism.

There are plenty of small market baseball fans, who also happen to be communists, who believe that the difference in the Houston Astros ($25m Payroll) and the New York Yankees (25m per back up catcher) is the fault of capitalisms cruelty. It is not. Baseball’s woes are the fault of their collective owners and league […]

Generation Y Vs. Customer Service

America is FAST becoming a service based economy again and Generation Y’ers, right there in the middle of it, are going to find themselves in over their heads. Gen Y has been sold a unique bill of goods regarding technology and communication. Taught that traditional communication such as Face to Face and Telephone communication are […]

Creating Raving Fans

The best marketing is simply the unbridled enthusiasm of past clients. We call them raving fans.

5 Steps to Better Results When Answering Sales Calls

Had a great conversation with a fellow entrepreneur today. Brand new to a certain aspect of a similar industry, she expressed her frustration with a blown sales call. There’s nothing worse than doing everything right to make that phone ring only for something to go wrong on the line. You can feel it instantly. You’ve […]

Two Quick Thoughts on Maintaining your Facebook Business Page and Purchasing Likes

Facebook pages can be wonderful sources of interaction between you, your business, and the market you are trying to reach. However, this wonderful and free medium for delivering your brand to the marketplace must be maintained and appreciated for it to be a successful arm of your marketing body. I’ve created and maintained a few […]

Making New Years Resolutions Work in 2012

Goals are the map that lead us where we want to go. Writing down and reviewing your goals are the difference between dreaming and planning. The problem with our ever changing world is that our goals get away from us as we get distracted. Make 2012 the year you actually get something done! Here are […]