I am a firm believer that taking care of customers, giving them stuff for free in order to earn their loyalty, support, and patronage, and Thus we have the concept behind the free wi-fi and power outlets at Starbucks. Unfortunately, as a society, we can’t get our act together and we’ve ruined yet another social experiment designed to make our lives better.
The Dream: Customers come into starbucks, pay $5 for a complicated cup of coffee, whilest drinking their coffee they are free to surf the internet with no restrictions, until their coffee is done.
The Problem: When you give a mouse free internet, he sets up his office at your starbucks.
We learn, don’t we.